We believe that marketing has changed and that marketers need a better way to find ambassadors, turn customers into advocates, and grow passionate brand communities.

我们相信，如今的营销方式悄然发生改变，营销人员需要寻求一个更好的品牌大使：把客户变成产品拥护者，并发展建立起充满激情的品牌社区。

That’s why we have built a Key Opinion Leader (KOL) and Key Opinion Customer (KOC) Relation Management platform.

这就是为什么我们建立了一个关键（主要）意见领袖(KOL)和关键意见客户(KOC)关系管理平台。

What is a KOL/KOC Relationship Management (KRM) platform?

什么是关键（主要）意见领袖(KOL)/关键意见客户(KOC)关系管理平台(KRM)？

KRM combines AI-driven marketing technology, CRM-like features, social listening analytics with automated community, and campaign management capabilities.

KRM集AI驱动的营销技术、类-CRM功能、社交监听分析和自动化社区以及活动管理能力于一身。

What that means in plain English is; we help brands identify those customers that are most excited about their brands, aggregate these individuals into communities, then layer on tools to manage and communicate with them.

用简单的英语来说，这意味着什么；我们帮助品牌精准定位对他们感兴趣的客户，将这些个人聚集到品牌社区中，然后利用相关工具来对他们进行管理及沟通。

We are giving brands the ability to easily build and control brand-owned private partnership channels, which are made up of individuals who have a real impact on sales—the top 1% of brand advocates.

我们赋予品牌轻松建立和控制品牌私享合作渠道的能力，由对销售有真正影响的个体组成，在-品牌拥护者中排名前1%。

We believe that the relationships brands create and maintain with the KOLs and KOC that love them are the most valuable communication channels a brand can possess.

我们相信，品牌与热衷于它们的KOL和KOC建立和维护的关系，是该品牌所能拥有的最有价值的沟通渠道。

Our turnkey solution does the heavy relationship management lifting for brands that want to create communities of their top voices.

我们的解决方案已经为品牌提供了有效的关系管理措施，同时也为那些想要创立专属社区的品牌强力发声。